Kuju Coffee Package Redesign
Tasked with redesigning the packaging of a food product from a local grocery store. I chose coffee, a natural fit given my love for the drink. My goal was to reposition the product into a more eco-friendly, elevated category that better connects with its target audience.
Mood Board
The mood board grounded the project’s aesthetic, helping clarify the direction before moving into sketches and layout exploration.
Sketches
Sketching allowed me to explore ideas quickly, experiment with layouts, and clarify the structure before moving digital.
1st Draft
This stage brought the concept to life visually, creating a baseline design to evaluate and refine.
2nd Draft
This version focused on clearer spacing, stronger alignment, and a more cohesive visual flow.
Final
This final iteration solidified every detail, creating a finished piece that reflects the project’s intended direction.