Airrosti Social Announcements
A refreshed visual system created for Airrosti’s social media Provider/Location announcements. This project combines visual systems with recurring content that directly supports brand communications.
The Challenge
The existing social announcement visual system was out dated and lacked consistency, making information difficult to organize and slowed down production. The goal was to refresh this visual system to better match a new creative direction on social feeds, making information easier to understand
and speed up production.
The System
I simplied the layouts for both an email header and Instagram story reducing visual clutter and establishing a clear hierarchy of information. Allowing for ease of editing and faster reproduction time. In addition to updating graphics to align with Airrosti’s new creative direction.
The Impact
This refreshed system made announcements easier to read and more consistent across social media. A streamlined template based workflow also reduced turn around time for recurring requests and make future updates
easier to manage.